Adam Gayner

Adam is the Chief Strategist. He is basically nuts about originating brands and overseeing the development of advertising. Loves new media and traditional. He’s originally from the direct world [Bronner Slosberg Humphrey] working on massive global accounts, which makes him very quantitative results-driven. He moved to the general side of advertising [Foote Cone & Belding for one], where he learned to incorporate qualitative impact into his work. Adam is constantly focused on a balanced perspective between these forces [quantitative and qualitative / direct and general], which serves him well when managing brands.

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Adam has worked with some of the largest and most successful brands in the world. At Bronner straight out of school, Adam was an integral member of the team that launched 1-800-Go-FedEx and the strategic telemarketing capability behind it. The program returned $50 million dollars in incremental revenue in the first year. Today, this capability is the direct marketing backbone of FedEx. Adam has extensive experience leading Customer Relationship Management programs for global brands including IBM, AT&T, 3Com, SBC, Yahoo!, and HP. During the late nineties in San Francisco, he was head strategist on successful [and not so successful, though not his fault he swears] silicon-valley backed start-ups and emerging brands. At FCB, Adam was a key member on the launch of Excite and Levi Strauss & Co.’s Dockers®. As a Planner and Brand Strategist, Adam manages and directs research, strategy and creative output; including Platform Development, Media Planning & Measurement, Identity, Naming, Product Design and Advertising. As a Direct & Digital Marketing Strategist, he has earned DMA Marketing Awards for his programs and offered insights and strategies at numerous speaking engagements and conferences in the US, including The DMA, DoubleClick’s Idea Summit and IIR events. As founder of thread®, he has attracted clients of all kinds. In 2000, Method Home Care was launched from within the agency - a wildly different household cleaning brand. Method is a national success today. At Post Communications, the Mohr, Davidow Ventures-backed start-up he helped launch before founding thread®, Adam ran sales and client services for over 50 global clients playing a key function in the rapid growth of the company from 8 employees to over 150. Post was acquired in 2001. His work at Post and thread® can be found in "The Engaged Customer : The New Rules of Internet Direct Marketing" - a New York Times® Best Seller by Hans Peter Brøndmo. Today with thread®, Adam works with clients on brand differentiation, digital communications and national advertising campaigns. His most recent project is the launch of the prestige hair care line, JONATHAN|product. Developing the brand strategy and advertising campaign: CELEBRITY HAIR WITHOUT THE DRAMA with Hollywood Stylist Jonathan Antin, thread® was featured on Bravo’s reality show BLOWOUT in ’05 and now, in ’06.

Fun personal stuff.

Adam grew up in Framingham, Massachusetts and spent summers on Lake Winnepausaukee in New Hampshire. It was on the lake that Adam learned his one and only skill. All the impressive work stuff is really a sham. When he was supposedly doing those things mentioned, he was actually messing around with video games, alcohol and dangerous machinery. His real skill: Barefoot waterskiing. It's humbling to watch.